Blog #8

One thing that could very well happen in the future is the elimination of commercial breaks. With so many channels now availiable for easy access from a remote, commercia;l breaks very often lose the viewer for possibly the entire show. I forsee commercials being abandoned and advertisements within the shows. Either by puting the comercial on half the screen while the show is still on on the left, or some sort of variation of this. The use of telling the viewer how long the commercial break is, has become a very regular thing on television. But it doesn't work for me. I hear that and I think, "Well I know when it is going to come back on, so I might as well find something else to watch in the meantime." But what will happen is that I will find something else and get hooked on that. I feel that the next step will be non-commercial break shows. I feel that the first network to do this could have a humoungouse boost in ratings, and then the entire network television concept would change. It could be revolutionary, and totally awesome. This would almost guarantee that the consumer would be exposed to the advertisements. Maybe they wo'n be fully concentrated on them, but they are not going to change the channel because then they would miss part of their show. This would be totally cool, and an awesome change to television.