Blog 5

I see many ads on a daily basis. Just the other day I saw a billboard for a Chicago women's soccer team. It had a professional athlete on the billboard and said the team's name. Then it gave a number to call for tickets. This ad was appealing to the American core value of success. It showed the succesful star and hoped that people would transfer that to buying tickets. The ad was very simple and I remember it so it did work. It showed the team to be very well known. I don't know if they were, but thats what I got from it. So this was a bandwagon technique. The ad was most likely adressed to girls from the age of 14-18, but it caught my attention.
I also heard a radio commercial for McDonald's filet-o-fish. It was the same as the commercial on TV, but it only had sound. It is cool, because I have seen the TV commercial so many times, the radio commercial was much more effective. I was able to visualize what was happening, they did not have to put a picture in my head through the radio, because it had already been done on TV. Repitition was used in this ad. Filet-o-fish is said a lot, the song gets it stuck in the potential consumer's head. This commercial was funny, and I enjoyed it. It really did make me want to go eat a filet-o-fish. It was most likely directed at males 30-40, because the men in the TV commercial look about that age, and the radio commercial is a part of the same campaign. This is a cool commercial.
Ads like this are very effective, but it would be hard to create. You don't have much time to catch the potential consumer's eye.On a billboard, the driver may only have 5 seconds to look. On a radio commercial, it has to catch the attention of the listener, or they will just change the channel. Contexual ads also have to be quick. They really have to fucus on getting the products name stuck in the person's head in a very short amount of time. I think that most of the examples that I have seen do a good job at doing this. The people who's job it is to catch my eye are good at what they do.